# Brand and press

Logo files, colours, type and words for writing about isodesk, with the rules for using them. Below them, printed and social materials for each plan and for the partner shops.

## Download everything

- Brand kit: Every logo file below in SVG and PNG, the logo rules, and the colours, type and words from this page. Sales materials are not in it. ZIP, 405 KB. [Download the kit](https://isodesk.io/brand/isodesk-brand-kit.zip)

## Logo

The mark is four album mount corners, the paper corners that hold a print in an album. The print is left out, because that part belongs to the studio. One corner is amber, always at the bottom right. In the wordmark, the dot of the i is the same corner. All lettering is outlined from Fraunces, so no font needs to be installed.

- Lockup on walnut: Walnut menus, the site header and footer, dark slides [SVG](https://isodesk.io/brand/lockup-on-walnut.svg), [PNG 512](https://isodesk.io/brand/lockup-on-walnut-512.png), [PNG 1024](https://isodesk.io/brand/lockup-on-walnut-1024.png)
- Lockup on ivory: Ivory pages, with the mark 32px tall or larger [SVG](https://isodesk.io/brand/lockup-on-ivory.svg), [PNG 512](https://isodesk.io/brand/lockup-on-ivory-512.png), [PNG 1024](https://isodesk.io/brand/lockup-on-ivory-1024.png)
- Lockup in ink: Ivory pages with the mark under 32px, and one-colour print [SVG](https://isodesk.io/brand/lockup-mono-ink.svg), [PNG 512](https://isodesk.io/brand/lockup-mono-ink-512.png), [PNG 1024](https://isodesk.io/brand/lockup-mono-ink-1024.png)
- Lockup in ivory: Over a dark photograph or any dark colour [SVG](https://isodesk.io/brand/lockup-mono-ivory.svg), [PNG 512](https://isodesk.io/brand/lockup-mono-ivory-512.png), [PNG 1024](https://isodesk.io/brand/lockup-mono-ivory-1024.png)
- Lockup with .io on walnut: Where the address matters: footers, print, slides [SVG](https://isodesk.io/brand/lockup-domain-on-walnut.svg), [PNG 512](https://isodesk.io/brand/lockup-domain-on-walnut-512.png), [PNG 1024](https://isodesk.io/brand/lockup-domain-on-walnut-1024.png)
- Lockup with .io on ivory: Where the address matters, on a light ground [SVG](https://isodesk.io/brand/lockup-domain-on-ivory.svg), [PNG 512](https://isodesk.io/brand/lockup-domain-on-ivory-512.png), [PNG 1024](https://isodesk.io/brand/lockup-domain-on-ivory-1024.png)

## Mark and wordmark

- Mark on walnut: The mark alone on walnut [SVG](https://isodesk.io/brand/mark-on-walnut.svg), [PNG 512](https://isodesk.io/brand/mark-on-walnut-512.png), [PNG 1024](https://isodesk.io/brand/mark-on-walnut-1024.png)
- Mark on ivory: The mark alone on ivory, 32px or larger [SVG](https://isodesk.io/brand/mark-on-ivory.svg), [PNG 512](https://isodesk.io/brand/mark-on-ivory-512.png), [PNG 1024](https://isodesk.io/brand/mark-on-ivory-1024.png)
- Mark in ink: The mark on ivory under 32px, or printed in one colour [SVG](https://isodesk.io/brand/mark-mono-ink.svg), [PNG 512](https://isodesk.io/brand/mark-mono-ink-512.png), [PNG 1024](https://isodesk.io/brand/mark-mono-ink-1024.png)
- Mark in ivory: The mark over a dark photograph or any dark colour [SVG](https://isodesk.io/brand/mark-mono-ivory.svg), [PNG 512](https://isodesk.io/brand/mark-mono-ivory-512.png), [PNG 1024](https://isodesk.io/brand/mark-mono-ivory-1024.png)
- Wordmark on walnut: The name alone, where the mark is already nearby [SVG](https://isodesk.io/brand/wordmark-on-walnut.svg), [PNG 512](https://isodesk.io/brand/wordmark-on-walnut-512.png), [PNG 1024](https://isodesk.io/brand/wordmark-on-walnut-1024.png)
- Wordmark on ivory: The name alone on a light ground [SVG](https://isodesk.io/brand/wordmark-on-ivory.svg), [PNG 512](https://isodesk.io/brand/wordmark-on-ivory-512.png), [PNG 1024](https://isodesk.io/brand/wordmark-on-ivory-1024.png)

## App icon and favicon

App icons are square because the phone rounds them, and the mark stays inside the safe area for masked icons. Below 16px use the favicon, which is drawn on a 16px grid so its edges land on pixels.

- App icon, walnut: Phone and tablet app icon. Square: the phone rounds it [SVG](https://isodesk.io/brand/app-icon-on-walnut.svg), [PNG 512](https://isodesk.io/brand/app-icon-on-walnut-512.png), [PNG 1024](https://isodesk.io/brand/app-icon-on-walnut-1024.png)
- App icon, ivory: The app icon on a light listing [SVG](https://isodesk.io/brand/app-icon-on-ivory.svg), [PNG 512](https://isodesk.io/brand/app-icon-on-ivory-512.png), [PNG 1024](https://isodesk.io/brand/app-icon-on-ivory-1024.png)
- Favicon, walnut: Browser tab. Drawn on a 16px grid for small sizes [SVG](https://isodesk.io/brand/favicon-on-walnut.svg), [PNG 512](https://isodesk.io/brand/favicon-on-walnut-512.png), [PNG 1024](https://isodesk.io/brand/favicon-on-walnut-1024.png)
- Favicon, ivory: Browser tab on a page that must stay light [SVG](https://isodesk.io/brand/favicon-on-ivory.svg), [PNG 512](https://isodesk.io/brand/favicon-on-ivory-512.png), [PNG 1024](https://isodesk.io/brand/favicon-on-ivory-1024.png)

## Colours

Ivory pages, a walnut cover, walnut ink and one amber. Amber has 2.04:1 contrast on ivory and 7.46:1 on walnut, so on ivory it is only ever the large corner of the mark at 32px or more, never text. Links on ivory use Amber Ink.

| Colour | Value | Use |
| --- | --- | --- |
| Album Stock (ivory) | #f4eee2 | The page. The mark and lettering on walnut |
| Walnut Ink (ink) | #241b16 | Titles and body text. The mark and lettering on ivory |
| Walnut Cover (walnut) | #21170f | The cover: menus, the site header and footer, the app icon |
| Endpaper Amber (amber) | #e39a24 | The one action colour, and the act-here corner of the mark. Never text on ivory |
| Amber Ink | #8a4f00 | Links and focus on ivory, and .io on ivory |

| Colour | Value | Use |
| --- | --- | --- |
| Sheet Paper | #faf6ec | Panels, fields, menus and tipped-in sheets |
| Raised Stock | #ebe3d3 | Hover washes and picture wells |
| Rule | #cbbfa9 | Hairlines between sections |
| Second Ink | #5f5245 | Descriptions and quiet facts |
| Raised Walnut | #33261b | Hover on walnut |
| Second Cover Ink | #cfc2ad | Quiet text on walnut |
| Amber Wash | #f6e3bd | Soft buttons, "new" labels and selection |
| Slate | #33566b | Facts that reassure, such as a confirmed status. Never a button |

## Type

- Fraunces sets titles and nothing else, at weight 500. No paragraph is set in it.
- Figtree does all the work: 400 for reading, 500 for navigation, 600 for names, prices and buttons. Nothing heavier.
- Sentence case everywhere. No eyebrows above titles and no uppercase labels.
- Money and dates in tabular figures, money as ₹3,50,000 and dates as dd/mm/yyyy.
- Both families are free under the SIL Open Font License.

- [Fraunces on Google Fonts](https://fonts.google.com/specimen/Fraunces)
- [Figtree on Google Fonts](https://fonts.google.com/specimen/Figtree)

## An imastudent company

isodesk is an imastudent company. The line "An imastudent company" goes under the logo on everything isodesk publishes: the site, print, social posts and the partner shops' materials.

- Write it in sentence case, with imastudent in lower case: An imastudent company.
- Set it in Figtree 500, under the logo and lined up with the left edge of the mark, about half the height of the mark.
- On screen, imastudent's own icon may stand in for its name, as in the site header. In print, in plain text and below 14px, write the name.
- It never sits above the logo, inside its clear space, or larger than the name.
- It has its own look: isodesk does not borrow the colours or style of imastudent, Cinema Center or CineRentals.

## Clear space and minimum size

Keep clear space on every side equal to one corner of the mark, which is 3/8 of the mark's height. Nothing else goes inside it, including text, edges and other logos.

| Item | Smallest size |
| --- | --- |
| Mark | 16px tall |
| Lockup | 14px tall, 16px where it can be |
| Lockup with .io | 20px tall |
| Print | 5mm mark height |

## Do

- Use the file made for the ground: on walnut, the walnut files; on ivory, the ivory files; over a photograph, the one-colour ivory files.
- Use the ink files on ivory when the mark is under 32px tall.
- Keep the amber corner at the bottom right.
- Frame a real photograph with the four corners as a layout on a page, at a large size.
- Write the name in lower case, as isodesk, in running text.

## Do not

- Recolour the corners, or make more than one corner amber.
- Move the amber corner.
- Put a picture or text inside the mark in the logo files.
- Retype the wordmark in Fraunces: its i has the corner as its dot, and a typed i does not.
- Add shadows, gradients or outlines, or stretch the files.
- Set amber as text on ivory.
- Make it look like a shop, or like the Cinema Center store.

## About isodesk

Short: isodesk is software for photographers and photography studios in India. It runs a shoot from the first enquiry to the last payment: quotes, bookings, crew, client galleries, album picks, print sales, GST invoices and payments, in one product. An imastudent company.

Long: isodesk is software for photographers and small studios in India, from imastudent. One product covers the whole life of a shoot: the enquiry, the quote, the booking, the crew on each event, the culling, the gallery the family sees, the album picks, the print orders, the GST invoice and the payment. It is built for how studios in India work: WhatsApp from the studio's own number, client payments by UPI and Razorpay, GST invoices with gap-free numbers and credit notes, weddings with several functions such as haldi, mehendi, wedding and reception, and selfie search so guests find their own photos. Clients open a shared link with no account to view photos, pick favourites, approve albums, buy prints and pay invoices, and every page they see wears the studio's own look. Plans are priced in rupees, and each starts with a 30-day trial with every feature.

> **The name has not been cleared as a trademark. Have that checked before printing or registering anything.**

## Materials

Printable one-pagers, social images and words to send for each plan. Prices come from the plan data. Every file is made by a script from the pages of this site, so it is never edited by hand.

- Starter: A4 one-pager: A4 PDF, 210mm x 297mm [PDF](https://isodesk.io/marketing/starter/isodesk-starter-one-pager.pdf)
- Starter: Instagram post: PNG, 1080 x 1080 px [PNG](https://isodesk.io/marketing/starter/isodesk-starter-post.png)
- Starter: Instagram and WhatsApp status: PNG, 1080 x 1920 px [PNG](https://isodesk.io/marketing/starter/isodesk-starter-status.png)
- Starter: words to send: A WhatsApp message, a short email and an Instagram caption, in markdown [Markdown](https://isodesk.io/marketing/copy/starter.md)
- Pro: A4 one-pager: A4 PDF, 210mm x 297mm [PDF](https://isodesk.io/marketing/pro/isodesk-pro-one-pager.pdf)
- Pro: Instagram post: PNG, 1080 x 1080 px [PNG](https://isodesk.io/marketing/pro/isodesk-pro-post.png)
- Pro: Instagram and WhatsApp status: PNG, 1080 x 1920 px [PNG](https://isodesk.io/marketing/pro/isodesk-pro-status.png)
- Pro: words to send: A WhatsApp message, a short email and an Instagram caption, in markdown [Markdown](https://isodesk.io/marketing/copy/pro.md)
- Studio: A4 one-pager: A4 PDF, 210mm x 297mm [PDF](https://isodesk.io/marketing/studio/isodesk-studio-one-pager.pdf)
- Studio: Instagram post: PNG, 1080 x 1080 px [PNG](https://isodesk.io/marketing/studio/isodesk-studio-post.png)
- Studio: Instagram and WhatsApp status: PNG, 1080 x 1920 px [PNG](https://isodesk.io/marketing/studio/isodesk-studio-status.png)
- Studio: words to send: A WhatsApp message, a short email and an Instagram caption, in markdown [Markdown](https://isodesk.io/marketing/copy/studio.md)

## Partner shop materials: An isodesk plan, free with your purchases

For CineRentals and Cinema Center: a poster, a receipt or bag insert, a social post and two web banners each, in isodesk's look. The shops are named in words; their logos are not used.

- CineRentals: A4 poster: A4 PDF, 210mm x 297mm [PDF](https://isodesk.io/marketing/partners/cinerentals/isodesk-plan-free-cinerentals-poster.pdf)
- CineRentals: A6 receipt or bag insert: A6 PDF, 105mm x 148mm [PDF](https://isodesk.io/marketing/partners/cinerentals/isodesk-plan-free-cinerentals-insert.pdf)
- CineRentals: Social post: PNG, 1080 x 1080 px [PNG](https://isodesk.io/marketing/partners/cinerentals/isodesk-plan-free-cinerentals-post.png)
- CineRentals: Web banner: PNG, 1200 x 300 px [PNG](https://isodesk.io/marketing/partners/cinerentals/isodesk-plan-free-cinerentals-banner-1200x300.png)
- CineRentals: Web banner, leaderboard: PNG, 728 x 90 px [PNG](https://isodesk.io/marketing/partners/cinerentals/isodesk-plan-free-cinerentals-banner-728x90.png)
- Cinema Center: A4 poster: A4 PDF, 210mm x 297mm [PDF](https://isodesk.io/marketing/partners/cinemacenter/isodesk-plan-free-cinemacenter-poster.pdf)
- Cinema Center: A6 receipt or bag insert: A6 PDF, 105mm x 148mm [PDF](https://isodesk.io/marketing/partners/cinemacenter/isodesk-plan-free-cinemacenter-insert.pdf)
- Cinema Center: Social post: PNG, 1080 x 1080 px [PNG](https://isodesk.io/marketing/partners/cinemacenter/isodesk-plan-free-cinemacenter-post.png)
- Cinema Center: Web banner: PNG, 1200 x 300 px [PNG](https://isodesk.io/marketing/partners/cinemacenter/isodesk-plan-free-cinemacenter-banner-1200x300.png)
- Cinema Center: Web banner, leaderboard: PNG, 728 x 90 px [PNG](https://isodesk.io/marketing/partners/cinemacenter/isodesk-plan-free-cinemacenter-banner-728x90.png)

## Contact

For brand and press questions, reply to any email from isodesk. A press address is not set yet.

## See also

- [Pricing](https://isodesk.io/pricing): Plans in rupees for one photographer, a small or larger studio, every fee and add-on shown. Free for a year with one shop order. 30-day trial with every feature.
- [Features](https://isodesk.io/features): Every feature: CRM, quote templates and GST invoices, galleries and proofing, album picker, print sales, selfie search, WhatsApp, culling, gear and a studio page.

Page: https://isodesk.io/brand. Updated 04/11/2026.